Fabrication SEO & Content Programme

A metal fabrication business was invisible online for the searches that matter — process terms, material queries, and local "near me" searches were all going to competitors.

The Challenge

The fabricator had strong capabilities across sheet metal, structural steel, and stainless steel fabrication, but their website was a single-page brochure with no structured content. Google could not understand what they did, who they served, or where they operated. They were appearing for exactly zero of the technical searches their ideal customers actually use.

Our Approach

We built a systematic SEO programme: 12 new dedicated pages covering each fabrication process and material; a local SEO foundation with optimised Google Business Profile and location pages; a project gallery system to showcase their work visually; an internal linking overhaul connecting related capability and sector content; and monthly reporting with actionable recommendations.

The Results

Within six months, the fabricator went from zero featured keywords to ranking in the top 3 for 47 high-value terms. Organic sessions grew 213%, and form completions — directly from project enquiries on the new capability pages — increased 89%. The investment in structured, searchable content directly replaced their reliance on paid directory listings.